|"BassO " Lures started out as a hobby. The demand grew so rapidly that within one year it became a full-time project.By 1974, "BassO" lures had 7 different models in 36 color patterns. Hundreds were sold to fisherman in Tennessee, Mississippi, and Arkansas.
The success of the lures was so phenomenal that by 1975, 14 top professional bass fisherman in the United States were buying and winning tournaments with "Basso" crank baits.
"BassO" lures achieved such success that in 1976, Smithwick Lure Company of Shreveport, La, bought 4 models and produced them under the name "Rattlin Balsa Jack." During the same year, "Basso" lures became available as a made to order item and are still available in that format.
"BassO" lures are crafted from the finest Balsa Wood. The handmade production of each lure takes over one hour in hand and 9 working days to complete.
Each lure is pool tested and tuned so the purchaser gets not only a lure that looks good, but works properly.
In 1976, "BassO" lure model #503S was awarded the prestigious "BEST CATCH" award by the tackle industry as the "BEST TOP WATER" bait in America.
In 1980 Strike King Lure Company of Memphis, Tennessee, commissioned the design of 3 different models of crank bait.
These designs became known as "BALSA KINGS" and are sold nationwide. Today, "BASSO" lures come in over 120 models and 36 colors. They are also available from a 1/8 oz. crank bait up to a 3 oz. striper saltwater bait.